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By Born To Ride

2019 Scrambler Models including Desert Sled, Café Racer, Full Throttle and Icon in Stores Now

Mountain View, Calif. (December 13, 2018) – Riders wishing to unwrap a new Scrambler Ducati 800 this holiday season will have the opportunity starting this week, as the 2019 Scrambler family has arrived early to U.S. dealerships just in time for the holidays. The updated motorcycles offer a variety of design, safety, performance and convenience enhancements to the massively successful Scrambler lineup so that riders can enjoy more than ever the safe, simple fun of two wheels.

“The new versions of the Scrambler Ducati family build on the spirit that has made the Scrambler a success with best-in-class improvements,” said Jason Chinnock, CEO of Ducati North America. “Ranging from the Café Racer to ride through city streets and the hooligan-inspired Full Thottle to the off-road capable Desert Sled, these models will help both new and experienced riders kick off 2019 right with their focus on the joy of riding.”

Motorcyclists will appreciate the comprehensive new features on Scrambler Ducati’s 800cc lineup of the Scrambler Desert Sled, Scrambler Icon, Scrambler Full Throttle, and Scrambler Café Racer, including an all-new headlight with daytime running light to boost bike visibility in traffic during daylight hours. New auto-off LED indicators, softer-feel haudraulic clutch and easier-to-navigate LCD instrument menu, which now includes fuel level info and gear position indicator, add to the rider comforts.

The Scrambler’s wide handlebars, new flat seat and renewed suspension set-up merge to provide a more relaxed riding position whether on or off-road. Bosch Cornering ABS now comes standard on all Scrambler 800 models to maximize safety during braking while cornering; the only motorcycles in their class with such leading safety technology. Also new for 2019, the new Scramblers offer an optional Ducati Multimedia System to let riders listen to their favorite music, answer incoming calls or chat with the passenger on the intercom.

It’s never been easier to start riding on a Scrambler Ducati. Ducati’s New Rider Program is now available to encourage those thinking about a two-wheeled lifestyle to get behind the handlebars. Ducati will reimburse $250 toward a rider’s Motorcycle Safety Foundation (MSF) course or state-authorized rider education course with the purchase of an eligible Ducati or Scrambler motorcycle.

The new Scrambler Icon starts at $9,395 and the Scrambler Full Throttle starts at $10,995, while the Scrambler Desert Sled and Scrambler Café Racer both start at $11,995. With the Ducati Premier financing program available from Ducati Financial Services, one can ride away on a new Scrambler for monthly payments as low as $120 per month. Riders interested in heading into 2019 on a new Scrambler can visit their participating Ducati dealership starting this Friday, December 14th.

About Ducati:
Additional information about Ducati, including participating dealers and availability, can be found at www.ducati.com.

Ducati Motor Holding S.p.A. – A Sole Shareholder Company – A Company subject to the Management and Coordination activities of AUDI AG

Founded in 1926, since 1946 Ducati has been manufacturing sport-inspired motorcycles characterized by high-performance Desmodromic engines, innovative design, and cutting-edge technology. With its factory located in Bologna’s Borgo Panigale district, in 2016 Ducati celebrated 90 years since it was founded. The model range covers several market segments with the following families: Diavel, Hypermotard, Monster, Multistrada, SuperSport and Panigale. In 2015 Ducati presented the Ducati Scrambler: a new brand made of bikes, accessories, and apparel that provide the last word in creativity and self-expression. These authentic icons representing what the world knows as “Made in Italy”, together with an extensive range of associated accessories and technical and lifestyle apparel, are distributed in 90 countries globally. Breaking all records for the company, in 2017 Ducati delivered to customers 55,871 bikes to customers. Ducati competes in both the World Superbike and MotoGP World Championships. In Superbike, Ducati has won 17 Manufacturers’ titles and 14 Riders’ titles. Ducati has been competing in MotoGP since 2003, winning both the Manufacturers’ and Riders’ titles in 2007.

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